The department’s primary focus is to enhance communications within Arlington Public Schools and between schools and the Arlington community.
Provide editorial and creative support for print, electronic and TV/video communications and maintain relationships with local media to support communications about APS programs and services to the community.
Distribute announcements to media, parents and the local community about news, events and activities
Plan, organize and promote countywide celebrations and recognitions to showcase the work and accomplishments of the school division.
Organize informational events to inform parents and citizens about the school system
Help families research and learn about the school system
Maintain the APS website
Serve as a liaison with the Arlington community to connect residents, businesses, community groups and civic organizations with schools to recruit volunteers and partners
in support of the education of our students.
Respond to all Freedom of Information Act requests
Manage and coordinate family engagement and educational programs offered through the APS Parent Academy
Provide guidance, training and support to schools and departments for strategic communications to ensure effective interaction and dialogue with internal and external audiences.
Support departments as they work to engage the community and build effective relations with parents and the community so that they know about and actively support the education of our students
Provide management, support and training for effective e-communications through the APS website, APS School Talk
and other electronic services, including social media, and the APS App.
Collaborate with schools and departments to develop communication strategies to inform parents and the community about programs, services, special projects and new initiatives to serve APS students and the community.
Manage emergency communications
, utilizing effective strategies to update the APS community about changes in operations due to local, regional or national emergencies.
Maintain communications through AETV cable programming
, broadcast and video production services, and regular programming including APS Snapshots
, Green Scene
and the School Board meetings