APS Safe Routes to School 2018 Public Service Announcement (PSA) Contest
Advertising is part of our everyday lives. Whether on TV or online, in magazines or on billboards, ads are everywhere. Some ads sell products. Others promote a service. Still others convey a “public interest” message. Known as Public Service Announcements (PSAs), these public interest ads raise awareness, encourage behavior, and share information for the common good.
Safe Routes to School (SRTS) is a national program that works to improve safety and accessibility around schools. APS’ SRTS program works with our schools, families, and the community to support safe travel to and from APS elementary, middle and high schools.
The Intersection of PSAs and SRTS
We all understand the importance of safe travel to and from school, but there are still times when we overlook putting safety first. Maybe we’re talking to a friend instead of looking both ways before crossing the street. Or checking our phone instead of paying attention to traffic. Or wearing earbuds under our bike helmet instead of listening to our surroundings. The list of distractions goes on…
So how do we raise awareness and change our habits? Could a PSA that reminds us to stay alert while traveling to and from school help encourage students to be safe? APS SRTS thinks so, and we sponsored the HEADS UP! PSA Contest to prove it. Here and below are the results of the 2018 Contest…
The twenty print and video HEADS UP! PSA entries created in 2018 by students in grades K-12 are posted below. These PSAs were created for students by students. Individual schools are encouraged to review the entries and select the one(s) that work best to remind students to stay alert, be safe and keep “heads up” while traveling to and from school–and wherever they go.
No print PSAs entered in this grade-level category
No Video PSAs entered in this grade-level category
APS Use of PSAs
Individual APS schools may use any of the posted print and video PSAs to promote safe travel every day, as well as to encourage participation in Safe Routes to Schools events like Bike and Walk to School Day.
Congratulations and thank you, students.
Background on the 2018 HEADS UP! PSA Contest that yielded these print and video PSAs created by students for students.