Strategic Outreach

The Office of Strategic Outreach is responsible for coordinating strategy for community engagement and outreach in Arlington Public Schools (APS) for all division-level planning initiatives and processes, and coordinates implementation of related engagement activities to increase the community’s understanding of changes that support the mission of APS. Strategic Outreach develops, monitors, coordinates and supports the engagement efforts of APS on a wide range of planning issues and decision points. This office also strengthens the Superintendent’s voice in civic discussion regarding changes that APS is making to achieve the goals in the School Board’s strategic plan.

The Director of Strategic Outreach participates in civic dialogues to share information and keep up to date on community conversations related to planning initiatives, partners with School and Community Relations on messaging, and coordinates cross-departmentally to support effective community engagement, including social media, web and e- communications. This person oversees the APS Engage website and processing of email messages received via the customer relationship management (CRM) system; collaborates with colleagues in the development, implementation and analysis of stakeholder questionnaires; and performs related functions to increase community engagement and to help facilitate effective, ongoing two-way dialogue with the community.

Daryl Johnson, Director of Strategic Outreach
703-228-7667
daryl.johnson@apsva.us

Amy Ramirez, Information Systems Analyst
703-228-2410
amy.ramirez@apsva.us

Dantrese Canady, Clerical Specialist
703-228-2481
dantrese.canady@apsva.us